We love the gym. We love skincare. We love an active lifestyle. But the more we understood what sweat actually puts skin through, the more we thought, surely there’s a better way to PREVENT, PERFORM and RECOVER. So we built it.
SKINCARE FOR FANS OF SWEAT.
CHIEF ARGUMENT OFFICERS
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THIS ISN’T A RELAUNCH.
IT’S OUR NEXT REP.
SOME PRODUCTS ARE STAYING, SOME NEEDED TO GO. 4 NEW PRODUCTS WERE FORMULATED.
born over scissors, paper, rock.
including 921,000 arguments and 1200 all nighters.
Because active skin can show 43% higher barrier water loss, around 25% lower hydration and a pH of 6.35 vs 5.18 in non-active skin. And that’s at rest. We formulate for that difference.
WHY WE ARE LOVED OVER 100,000 SWEATY COMMUNITY MEMBERS?Because skin type tells us what your skin is. Your lifestyle tells us what it’s up against. We formulate for both.
GOOD SKIN. NO STRESS.turned our lifestyle into our business model.
Together we commenced a handwritten plan and a belief that active people deserved skincare designed around the raw reality of movement and it's effect on skin.
"We wanted an affordable eco system for fans of sweat."
We made so many new friends.
Online. Social.
Online
Print. Online. Social.
Print. Online. Social.
Print. Online. Social.
Online.
Online.
Online.
Print. Online.
Print. Online.
Print. Online.