ABOUT THE

CHIEF ARGUMENT OFFICERS

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WE'VE BEEN AROUND FOR A MINUTE. NOW IT'S TIME FOR A LITTLE SHAKEUP.

THIS ISN’T A RELAUNCH.
IT’S OUR NEXT REP.

SOME PRODUCTS ARE STAYING, SOME NEEDED TO GO. 4 NEW PRODUCTS WERE FORMULATED.

01

born over scissors, paper, rock.

including 921,000 arguments and 1200 all nighters.

We love the gym. We love skincare. We love an active lifestyle. But the more we understood what sweat actually puts skin through, the more we thought, surely there’s a better way to PREVENT, PERFORM and RECOVER. So we built it.

SKINCARE FOR FANS OF SWEAT.

Because active skin can show 43% higher barrier water loss, around 25% lower hydration and a pH of 6.35 vs 5.18 in non-active skin. And that’s at rest. We formulate for that difference.

WHY WE ARE LOVED OVER 100,000 SWEATY COMMUNITY MEMBERS?

Because skin type tells us what your skin is. Your lifestyle tells us what it’s up against. We formulate for both.

GOOD SKIN. NO STRESS.
FOUNDERSSYDNEY, AUSTRALIA
02HOW IT STARTED

turned our lifestyle into our business model.

Together we commenced a handwritten plan and a belief that active people deserved skincare designed around the  raw reality of movement and it's effect on skin.

LAUNCHED 2020
FOUNDERS PAUL + BERNADETTE
CHILDREN 3
PRODUCTS AUSTRALIAN MADE AND OWNED
"We wanted an affordable eco system for fans of sweat."
FEATURED

We made so many new friends.

GQ AUSTRALIA
GQ AUSTRALIA
GQ AUSTRALIA

Online. Social.

ELLE
ELLE
beauty crew
beauty crew
beauty crew

Online

STYLE
STYLE
STYLE

Print. Online. Social.

RETAIL BEAUTY
RETAIL BEAUTY

Print. Online. Social.

PROFESSIONAL BEAUTY
PROFESSIONAL BEAUTY

Print. Online. Social.

NEWS.COM.AU
NEWS.COM.AU

Online.

PEDESTRIAN
PEDESTRIAN
PEDESTRIAN

Online.

AUSTRALIAN TRAVELLER
AUSTRALIAN TRAVELLER

Online.

PEDESTRIAN
PEDESTRIAN
PEDESTRIAN

Print. Online.

INSTYLE MAGAZINE.
INSTYLE MAGAZINE.
INSTYLE MAGAZINE.

Print. Online.

WHO MAGAZINE.
WHO MAGAZINE.
WHO MAGAZINE.

Print. Online.